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YMC (You Must Create) Clothing. Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to the increasing demand for stylish, functional, modern clothing. YMC has quietly grown to become a significant design label. When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that 'you must create your own design style'. It is this philosophy that inspires YMC. YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

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