Still Good Clothing is a young parisian fashion brand by Clément Taverniti. Hailing from Paris, the label was launched in 2010 with an award-winning range of t-shirts. Fast forward to 2012 and the label has expanded into a larger, diverse collection. Creator Clément Taverniti grew up in fashion, watching his father run a sucessful international brand after developing a revolutionary fading process. His sensitivity for fashion soon became a passion and he studied fashion marketing at ESMOD Paris before working for a number of companies including Dries Van Noten, Ralph Lauren and Kitsune. When the time was right and pushed by the desire to launch a clothing line, Clément started creating his own brand under the Still Good moniker, referring to a tag line from one of his father’s advertising campaigns. The Spring/Summer 2012 Collection includes a mixture of more traditional clothing and modern geometric styles with fabrics carefully sourced from both France and Japan. The collection includes knitwear, selvedge denim jeans, printed tees and a casual footwear collaboration with Spring Court. Inspirations are taken from brands such as Dries Van Noten, Junya Watanabe, Comme des Garcons and Raf Simons.
