The Herschel Supply Co brand carries great tradition and a story going back to the early 1900's. Herschel bags derived from a barrel maker and his wife living in Scotland, they packed all their home belongings up, in preparation for the long journey across the Atlantic to Canada. Over a century later Peter and Annie's great grandchildren remain in the business but what was once barrels is now backpacks, holdalls and bags. Drawing inspiration from vintage mountaineering, American heritage, world travel and fashion. Herschel Supply Co endeavor to compliment the consumer's passion for individuality and personal style in a new way, creating an environment that supports the new generation of fashion forward individuals.