Although we mainly cover designer brands on Denim Geek we fully understand that not everyone wants to shell out a few hundred notes for a new pair of jeans no matter how special they might be. Enter UNIQLO, a company and brand established in 1984 which most of you will probably have heard of and that we’ve admired for quite a while now.

Uniqlo have just launched a new denim campaign promoting their Uniqlo Jeans (UJ) range after a successful collaboration with Jil Sander last year. The UJ selection offers four current styles in a varirty of colours and washes including low-rise slim and regular straight fits. Each pair of Uniqlo jeans are made from Japanese stretch denim with detailing and quality in mind and what’s more, they start at £14.99!

Get over to http://www.uniqlo.co.uk now to check out the UJ range for yourself.