You’ve probably seen their jeans around already but haven’t even realised.  Humor Clothing is an up and coming underground label hailing from Denmark and these selected shots are a few we’ve picked out of their Spring/Summer 2010 Lookbook.

Humor holds a philosophy to create a style which through materials, designs, details and colours creates an overall look that, on the one hand, is new and long overdue, but on the other hand also commercial and wearable.  It’s good to see a fresh, young brand doing so well and we wish them luck the future.

For more information on the brand, head on over to www.humoer.dk.  As for stockists in the UK, check out OKI-NI.