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APC Jeans & Denim includes New Standard & Petit Standard.

APC denim (Atelier de Production et de Crèation) was founded in 1988 by designer Jean Touitou. The label are known for their simple, minimal design aesthetic and 'less is more' approach. APC jeans have a tendency to transcend other styles, and where other brands may concentrate on quantity over quality, APC prefer a more precise and thoughtful approach, ensuring the longevity of the brand as well as its denim.  If you have any questions about APC's sizing or fits, read our APC guide.

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